Jaguar1936

SS90 Special

With the SS90, we return to the pioneering years of what later evolved into Jaguar. One of the most legendary, if not the most idiosyncratic brand in automotive history. Swallow Sidecars Ltd, once a manufacturer of sidecars until the early 1920s, when the popularity of cheap small cars increased more and more, the managers Lyons and Walmsley did not remain blind to these developments and began to focus on building elegant coachwork on the chassis of various carmakers until they decided to build their own chassis. Aware of the many failures in this, Lyons sought a partner. He got it arranged for the Standard Motor company to build a chassis according to his wishes. Meanwhile, Lyons targeted the public marketing wise with the slogan WAIT THE SS IS COMING...Long...Low...very low...and very Fast. Sounds even more recruiting now. As a result, the SS1 coupé won many hearts at its presentation at the London Motor Show in 1931. In 1933 followed the Tourer version, which immediately achieved success on the extremely tough course of the 1933 Alpine Trial. People continued to expand the SS1 line and the extremely stylish SS90 finally followed in 1935. Not insensitive to marketing, the company decided that the new SS range was so new that a name change was also imminent. A few days before the 1935 London Motorshow, the press was invited to the Mayfair hotel in London, where, with some sense of show, the SS JAGUARS were presented.
The SS90 never really outgrew the prototype stage and only 23 cars were produced before the SS100 appeared on the scene.